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Research papers

Young people and reading

Much has been said recently about the supposedly all-pervasive nature of video game culture and its impact on young people. Some prognostications have it that today's children, on growing up, will not be interested in the printed word at all. This...

Catalogue: Seminar 1993: Competition In Publishing
Author: Geoff Wicken
June 15, 1993
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Citation

Wicken, G. (1993a, June 15). Young people and reading. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/young-people-and-reading


Research papers

Promoting media advertising against promotion spending

The forces affecting brand marketing have resulted in many changes in recent years and will continue to do so at an accelerated rate over the next 5-10 years. One clear and damaging manifestation of these changes, not just from a publisher's...

Catalogue: Seminar 1993: Competition In Publishing
Author: Alan Smith
June 15, 1993
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Citation

Smith, A. (1993a, June 15). Promoting media advertising against promotion spending. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/promoting-media-advertising-against-promotion-spending


Research papers

The Family Circle study of schedule impact

In 1991 The New York Times Company Women's Magazines released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp's POS Information Services Division, which had...

Catalogue: Seminar 1993: Competition In Publishing
Author: Rebecca M. McPheters
June 15, 1993
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Citation

McPheters, R. M. (1993a, June 15). The Family Circle study of schedule impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-family-circle-study-of-schedule-impact


Research papers

Measuring editorial style in women's magazines

Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...

Catalogue: Seminar 1993: Competition In Publishing
Authors: Lutz Erbring, Eva Schabedoth
June 15, 1993
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Citation

Erbring and Schabedoth (1993a, June 15). Measuring editorial style in women's magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines


Research papers

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing
Author: Timm Sweeney
June 15, 1993
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Citation

Sweeney, T. (1993a, June 15). Hitting the moving target. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hitting-the-moving-target


Research papers

Tying it all together

As a result of the research program, the circulation department simultaneously altered the promotional appeals to stress news and information, and began an extensive sales and public place distribution effort following extensive internal testing. The...

Catalogue: Seminar 1993: Competition In Publishing
Author: Stephen A. Douglas
June 15, 1993
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Citation

Douglas, S. A. (1993a, June 15). Tying it all together. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tying-it-all-together


Research papers

Launching new magazines

The quest for a cheap and reliable method for developing and launching successful new products is probably futile. Indeed this paper proposes that for a firm to develop profitably it is not strictly necessary to be able to predict how well its new...

Catalogue: Seminar 1993: Competition In Publishing
Author: Michael Bird
June 15, 1993
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Citation

Bird, M. (1993a, June 15). Launching new magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/launching-new-magazines